ZOOM’s all terrain wheelchair allows people who cannot walk to move around in natural terrain by themselves or with family and friends, providing them with a great sense of freedom and joy.
These advertisements were made to be placed in print and in online magazines, as well as to be used as posters, brochures, left-behinds and online marketing. When used online, the advertisements were developed to function as a pair. Searches linked to the smaller advertisement then linked to the larger more emotional advertisements showing active, narrative situations in natural terrain. The targets for this campaign were disabled military, families and friends, donators, medical and social organizations and professionals and veterans organizations.