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Heavy Metal Fabrication

Ursviken is the global technology leader for automatic large plate bending press brakes.

Large plates are costly so it is important that every bend is to specification. Ursviken press brakes comes with many engineered features that makes Ursviken able to guarantee high precision bends every time. Heavy metal manufacturing companies have historically stayed away from conceptual advertising but when we ran the first concept, “Predictable”, the company instantly turned into the preferred brand in its market and have since stayed on top. The word “Predictable” answered the target’s concerns.


Below: Exhibit booth. The large machine in the back is a cut-out display featuring the size of a real machine. The small machine in front is a smaller real functional machine.

A video was developed to provide visual representation of hard-to-believe competitive advantages. Click on picture below to view the video.